CREATIVE MARKETING & BUSINESS DEVELOPMENT
CONSULTING
Marketing · Business Development · Brand Strategy · Creative Direction · Auditing · Customer Journey · Partnerships · Sponsorships · Identity · UX
ABOUT
I’m Radhika — a creative, marketing and business consultant.
I work independently, partnering directly with brands or plugging into agency and in-house teams wherever I can add the most value. My experience spans the full 360° — from research, audits and strategy through to brand, marketing, creative direction, partnerships, activations and reporting. That might mean leading a project from start to finish, joining a team for a specific brief, providing ongoing freelance or fractional support, or simply coming in with a fresh perspective.
When a project calls for a broader team, I can build one around the brief — bringing together best-in-class creatives, producers and specialist partners across photography, film, styling, talent, design, PR, media, digital and events (the list is endless) — then providing the direction to keep everyone working towards the same goal.
I'm equal parts strategist, creative and connector. I care deeply about how something looks and feels, but just as much about why it works. I'm curious by nature — always researching, connecting dots, meeting people and paying attention to what's happening now, what's coming next and where there might be an opportunity.
Over the past 12 years, I've worked across industries, audiences and all kinds of briefs — from established global businesses to emerging brands and independent founders. My experience crosses automotive and motorsport, technology, fashion, beauty, art, wellness, lifestyle and experiences, giving me a perspective that isn't limited to one industry or way of doing things.Based in London, working independently and collaborating wherever the right project takes me.
STRATEGY · CREATIVITY · CONNECTIONS
SERVICES
01 STRATEGY
Understanding where you are, where you want to go and what might be standing in the way — using research, insight and a fresh perspective to find the opportunities in between.
Research & Auditing · Business Strategy · Brand Positioning · Market & Competitor Insight · Advisory
02 MARKETING
Looking at the bigger picture and building considered strategies around the business, its audience and what it actually needs to achieve.
Marketing Strategy · 360° Marketing · Campaigns · Activations · Audience · Customer Journey · Reporting
03 BUSINESS DEVELOPMENT
Identifying opportunities for growth through the right relationships, conversations, audiences and ideas.
Business Development · Opportunity Development · Strategic Introductions · Brand Representation · Relationship Building · New Audiences
04 PARTNERSHIPS & SPONSORSHIPS
Connecting the dots between brands, people and opportunities — and shaping collaborations that make sense for everyone involved.
Partnership Strategy · Sponsorship · Brand Collaborations · Introductions · Cross-industry Opportunities
05 CREATIVE
Shaping the idea, look and feel — then bringing together and directing the right people to bring it to life.
Creative Direction · Art Direction · Concept Development · Brand Identity · Brand Guidelines · Campaigns · Content
06 EXPERIENCE & PEOPLE
Looking beyond how a brand communicates to how people actually experience it — and the teams responsible for delivering it.
Brand Experience · Customer Journey · Hospitality · Front of House · Events · Team Training · Mentoring · Team Direction
WORK
NOT EVERYTHING I WORK ON MAKES IT TO THE WEBSITE.
A lot of consulting happens behind the scenes.From strategy and audits to early-stage concepts, partnership development and internal projects, some of the work I'm brought into is confidential, commercially sensitive or simply never intended to be public-facing.That means what you see here is only part of the picture.
If you're considering working together, I'm happy to share more relevant examples of my experience, approach and previous work privately where appropriate.
