ABOUT ME
 

I’ve never really fitted neatly into one box - and I’ve come to see that as one of my greatest strengths.
 

My career has taken me across the worlds of automotive, motorsport, fashion, beauty, technology, luxury, wellness and art, working both in front of the camera and behind the scenes. At the heart of everything I do is a curiosity for people, ideas and storytelling.

My background in marketing and business gave me an understanding of brands from the inside - how they think, what they’re trying to achieve and, importantly, how an idea needs to connect with the people it’s intended for. Over time, that evolved into a career spanning creative direction, modelling, presenting, performance driving and art.
 

Today, I work across disciplines rather than within just one.
 

I might be developing the creative direction for a campaign, presenting from a race circuit, working in front of the camera for a beauty brand, driving for an automotive project, creating artwork, or connecting people and ideas that I believe should meet.

While the output changes, my approach remains the same: thoughtful, collaborative, curious and human.

I’m particularly drawn to projects where different worlds collide - creativity and business, luxury and culture, automotive and lifestyle, art and technology - and where there is an opportunity to create something with genuine relevance rather than simply adding to the noise.
 

Over the years, I’ve had the opportunity to work with brands including Ferrari, Mercedes-Benz, Porsche, Maserati, Samsung, Google, L'Oréal, Charlotte Tilbury, Giorgio Armani, NARS and Harrods, alongside independent businesses, creatives and emerging brands.
 

Based in the UK & work internationally.